Tag: Miller Lite

With Further Ado #092: Down These Mean Streets with MAX ALLAN COLLINS (part 2)

With Further Ado #092: Down These Mean Streets with MAX ALLAN COLLINS (part 2)

Let’s start with a beer. Shall we?

In the old days, Miller Lite TV Commercials presented the world as one big party for adult men. The long-running, phenomenally successful marketing campaign featured retired sports stars laughing, drinking and teasing one another. It was kind of a secret fraternity that wasn’t so secret. Anyone could join, and all you needed was Lite beer. It was fun, playful and good natured.

Among all the sports stars, two decidedly non-sports celebrities stood out – comedian Rodney Dangerfield, enjoying a bombastic second act to his career, and mystery writer Mickey Spillane.

Mystery writer Mickey Spillane? Really? We think of celebrity fiction writers, and it’s hard to conjure up their image.  F. Scott Fitzgerald? James Patterson? What do they look like? I guess most of us know what Stephen King or J.K. Rowling look like. Maybe we all would recognize Hemingway or Truman Capote.  But America was drinking beer and kidding around with one particular writer. Mickey Spillane was in our living rooms –  during every commercial break – when we were watching sitcoms and ball games, for years and years. Continue reading “With Further Ado #092: Down These Mean Streets with MAX ALLAN COLLINS (part 2)”