It’s that time of year when we’re hip deep into marketing ITHACON. After all, it is just a few weeks away. One of the less glamorous aspects of marketing and promotion, in this age of digital marketing and creativity-at-our-fingertips, is the old-fashioned tactic of dropping off postcards and hanging posters at places where potential attendees might frequent. You know, comic shops, book stores, libraries, craft breweries, wineries…the list goes on and on.
And record stores, of course. There’s a local place called Autumn Leaves that sells used books and it’s “bolted on” to a place called Angry Mom that sells used records. I was dropping off postcards there and couldn’t help but notice a table in the back with stacks of all sorts of old rock & movie magazines. Music Magazines, old movie magazines and even Sports Illustrated. Everything was just two bucks.
I rescued a couple of old Rolling Stone Magazines, an SI and the very last issue of Crawdaddy. They are all glorious!
But I wasn’t expecting the comic connections that awaited me in these magazines. For example:
Clark Kent vs. Superman – Back in the day, print ads with clever headlines and words, a lot of words, extolling the virtues of the product were pretty common. The humble copywriter was a dominant creative in those days. I love this JBL ad with the superhero secret identity comparison. Could anyone ever get away with that these days? Continue reading “With Further Ado #390: Unexpected Comics – at the Record Store”










