“Continued After the Next Page” is the title that we came up with for this column. What does it mean?
Well, If you have to ask that, then most likely you started reading comics after 1990 and haven’t reached into the past. And truly, this column is about reaching into the past. It is about sharing stories and experiences. It is about celebrating comic fandom. The main topics we will cover here are experiences interacting with the historical culture of comic books. There will be reviews and reminiscing about classic or meaningful comic issues or stories. There will be interviews with comic book professionals from the past and present. Ultimately the goal is to remember what got a lot of people into reading comic books and how it led to the pop culture explosion that you can see all over this site.
The most important thing to know about this column is that it is not a grumpy old man screaming “Get off my lawn!!” It is meant to be positive, supportive, and inclusive.
Getting back to the title of the column. Beginning in the mid 1900’s comic books began to put these little phrases at the bottoms of pages to let the reader know that there was advertisements coming on the next page or more, but not to worry because the story was not over yet. This happened as published page counts began to shrink while story page counts increased. Publishers were no longer able to fit the ads between the stories in a single comic book and did not want the reader to be confused by the advertisement that they used to associate with the end of a story. By the mid 1980’s, most comic publishers dropped the habit of announcing the advertisements, and the phrase “Continued After Next Page” became an obsolete printing tool.
Why use this phrase as the banner to this column? It stems from a place of nostalgia. Some of our best memories are of reading comic books with page numbers and ad notifications. That moment when you opened the comic book, smelled the newsprint, and could almost see the page start yellowing in your hand. It’s a way to set the tone for the column. We are not going to be talking about the latest crossover event here, but we may be talking about an older one. Hopefully, you will come back and see what we have in store for you in the coming installments. Also, as always here on PCS, feel free to comment and share your experiences or memories as well.