Bitch, bitch, bitch. Sigh. It’s a living…
For about three decades, I’ve been bitching about how our friends at DC and Marvel have abandoned the storytelling racket and are drowning themselves in the pool of “Event publishing.” During that time, line average comic book circulations have plummeted by about two-thirds.
(Explaining The Stupid Math Trick: “Line averages” are compiled by adding up the circulations of each individual issue printed by each publisher during the year and then dividing the total by the number of different issues involved. Variant covers and extra printings confuse the issue, but, screw it, they’re cheesy hustles that only complicate the processes. I refuse to acknowledge a second printing unless the publisher tells us what the first printing was. If Marvel Comics printed only 750 copies of Amazing Fantastic Fury #7 and then celebrated that success with a second printing, the whole thing is as meaningless as a fart in a blizzard in the dead of winter.)
So why am I carping about this now? And, not to mention, again? As is their wont, Marvel and DC each issued their February 2020 catalogs. On the cover of Marvel Previews – Wolverine #1!!! Another stunning concept from the House of Idea! Oh, and it’s got at least 12 different variant covers – not counting those that might be done for individual retailers – and this includes a virgin variant (wait… what? Alex Ross is a virgin???), hidden gem variants, a party variant, a die cut variant, and an adamantium variant – which, by way of disclaimer, is not even made of adamantium.
To honor their own Event, Marvel is reprinting three previous Wolverine #1’s as well. Will all this hubbub restore Wolvie to his former sales glory? Continue reading “Brainiac On Banjo #063: Again With The Event Bitching?”