A Conversation with Stuart Moore
AHOY Comics has burst onto the scene and is quickly becoming known as the comic company that’s a welcome breath of fresh air. And comic shops are increasing their orders for AHOY titles, so they must be doing something right. I caught up with Stuart Moore, who’s an integral part of the AHOY team to learn more.
STUART MOORE: Well, I got involved because Tom Peyer called me up. Initially he asked if I would edit his titles, High Heaven and Wrong Earth. The company evolved a bit differently, with each of us basically editing our own titles and providing backup for each other as needed. Tom is editor-in-chief, and he’s also editor of all the books that AREN’T written by him or me.
When we lost a crucial member of the initial team—Sven Larsen, who’s currently doing great things at Marvel—I stepped into the Publishing Ops position on a freelance basis. Wrong Earth has been quite a hit—AHOY has just gone to a second printing on issue #2—so we’ve all been scrambling to deal with success. Which is nerve-wracking, but a hell of a lot better than scrambling to deal with failure.
EC: What do you think is the secret sauce for a new comic company to thrive, or just survive, in today’s difficult publishing landscape?
SM: I think every new company has to find its own way, its own voice. For AHOY, it’s a combination of engaging lead stories and a wealth of backup features—giving the reader as much value as possible for their $3.99. Tom is also very determined that every book have elements of humor to it.
This is just my guess, but I suspect AHOY is appealing somewhat to lapsed comic readers—without pandering overtly to nostalgia or fanboy trivia. If you have fond memories of the early Vertigo titles or of 1963 (the comic, not the year), you’ll probably want to check out these books. Whatever we’re doing, it seems to be working so far.
Also, of course, we’re hoping to attract cat fans. Continue reading “With Further Ado #015: Cat Scratch Fever”