Tag: variant covers

Brainiac On Banjo #063: Again With The Event Bitching?

Brainiac On Banjo #063: Again With The Event Bitching?

Bitch, bitch, bitch. Sigh. It’s a living…

For about three decades, I’ve been bitching about how our friends at DC and Marvel have abandoned the storytelling racket and are drowning themselves in the pool of “Event publishing.” During that time, line average comic book circulations have plummeted by about two-thirds.

(Explaining The Stupid Math Trick: “Line averages” are compiled by adding up the circulations of each individual issue printed by each publisher during the year and then dividing the total by the number of different issues involved. Variant covers and extra printings confuse the issue, but, screw it, they’re cheesy hustles that only complicate the processes. I refuse to acknowledge a second printing unless the publisher tells us what the first printing was. If Marvel Comics printed only 750 copies of Amazing Fantastic Fury #7 and then celebrated that success with a second printing, the whole thing is as meaningless as a fart in a blizzard in the dead of winter.)

So why am I carping about this now? And, not to mention, again? As is their wont, Marvel and DC each issued their February 2020 catalogs. On the cover of Marvel Previews – Wolverine #1!!! Another stunning concept from the House of Idea! Oh, and it’s got at least 12 different variant covers – not counting those that might be done for individual retailers – and this includes a virgin variant (wait… what? Alex Ross is a virgin???), hidden gem variants, a party variant, a die cut variant, and an adamantium variant – which, by way of disclaimer, is not even made of adamantium.

To honor their own Event, Marvel is reprinting three previous Wolverine #1’s as well. Will all this hubbub restore Wolvie to his former sales glory? Continue reading “Brainiac On Banjo #063: Again With The Event Bitching?”

Brainiac On Banjo #008: Fake Covers

Brainiac On Banjo #008: Fake Covers

Every several years I find a brand-new way to enunciate my firm belief that in order to sell more comic books, publishers should seek to produce better comic book stories and take their feet off of the stunt pedal. Well, it’s time once again to play that great all-American game, To Sell The Truth!

If you are in the habit of memorizing every word I have ever written (please stop that; you’ll hurt yourself!), doubtlessly you recall my ragging on and on about the stunt covers of the mid-1990s. Foil covers, bagged comics, holographic covers, 3D leather embossed covers… a whole lotta gimmicks were in vogue, each for nanoseconds. At least lenticular covers did some good – they taught a lot of people the meaning of the word “lenticular.”  Continue reading “Brainiac On Banjo #008: Fake Covers”