DC Comics announced today that they are eliminating the Vertigo imprint and reorganizing how they are labeling their books. This news is not unexpected, but still is somewhat of an important event. Beginning in 2020, DC Comics books will be identified in one of three categories.
There will be the main DC label for standard DC super-hero books. The newly launched DC Ink and DC Zoom will be folded under a single DC Kids banner. The DC Black Label banner will remain and include all mature readers books aimed at readers 17 years old or older. This is a departure from the initial intent of the line that would be out-of-continuity boutique type books.
“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material,” said DC Publisher Dan DiDio. Continue reading “NEWS: DC to Eliminate Vertigo Imprint and Consolidate Under Three Age-Specific Labels”