Tag: Super Bowl Trailers

Super Bowl LVIII Reaction – Commercials and Trailers

Super Bowl LVIII Reaction – Commercials and Trailers

Well, the latest season of NFL football is over. It has been quite the spectacle and veered closer into the Pop Culture atmosphere than it has in recent years. With the Kansas City Chiefs defeating the San Francisco 49ers 25-22 in overtime, there is no way you can say this season was not filled with drama.

Travis Kelce and Taylor Swift. PHOTO: EZRA SHAW/GETTY

Much of the added attention had to do with the intersection of music and sports with the very public romantic relationship between Kansas City Chiefs tight-end Travis Kelce and mega pop star Taylor Swift. Swift’s presence anywhere generates buzz, and this season, her travels to support her boyfriend and the camera time that she received on NFL broadcasts were the cause of a buzz that rivaled the rumble of a 747 on takeoff. A lot of the noise was generated by those same folks who were upset that a quarterback had an opinion and kneeled to protesting police brutality. For many of us, the apoplectic reaction to a woman attending a football game to support her romantic partner was gloriously rewarding karma.

The Super Bowl is the ultimate showcase for new advertisements and film trailer releases, and this year despite prices around seven million dollars for thirty second ads, plenty of companies and organizations plunked down their cash to try to ride the Taylor wave of football viewership. Let’s breakdown what we saw.

PSAs – Hit or Miss

There were a bunch of spots during the game that were not trying to sell anything at all. Some Public Service Announcements were well done, and some were head scratching to say the least. On the positive side, there was a body positivity ad sponsored by Dove and a couple of anti-bullying promos staring NFL players as well as a PSA calling attention to homelessness and another calling for people to stand up to hate. Continue reading “Super Bowl LVIII Reaction – Commercials and Trailers”

Super Bowl LVII Movie Trailer Recap Featuring The Flash, Guardians, and More

Super Bowl LVII Movie Trailer Recap Featuring The Flash, Guardians, and More

As one of the biggest entertainment machines in the US goes into it’s off season, we are left with a few very interesting film trailers to ponder and salivate over as necessary. We collected the most important trailers from Super Bowl LVII here. In terms of quantity, there have been other Super Bowls with more trailers and of more massive import. Overall, the quality we got here was pretty good.

Before we get into the trailers, I had one note about the commercial advertisement aspect of this Super Bowl. There is a concept that was utilized by a few advertisers in which the commercial acted as a teaser/redirect to the internet. Several commercials asked me to take my phone and scan a QR code, ostensibly from the TV,  so that I would get more information on the website for the product. Some of the trailers were also taglined with “Watch the FULL TRAILER on the Internet now.” It is definitely a shift in entertainment consumption. In the past advertisers and television executives wanted the viewers to sit on their hands and keep their eyes glued to the tube.

Now that we are done with noticing the evolution of media consumption toward a more interactive model, let’s take a look at the trailers. We are focusiong on the movies that are fit into our wheelhouse here at PCS, and have listed them by release date:

Dungeons & Dragons: Honor Among Thieves
In theaters March 31, 2023

PCS Notes: This movie looks fun, but I am totally stoked about the Owlbear and the Gelatinous Cube.  Continue reading “Super Bowl LVII Movie Trailer Recap Featuring The Flash, Guardians, and More”