Forget Rudolph, the Grinch and Frosty. I’m not here to talk about it It’s A Wonderful Life or Hallmark Channel movies (even though my daughter-in-law loves them). Today I want to focus on Christmas Commercials.
It’s been a good yuletide season for ads. Although I’ve yet to see the famous Santa-on-a-Norelco-shaver spot (one of my all-time favorites), there’s been some engaging TV spots. Oh sure, they are all promoting crass commercialism when we’re all really supposed to be thinking about peace, brotherhood and one very important baby born in a barn, but let’s focus on creativity, entrepreneurism and providing more than a few jobs.
The Peloton TV spot got all the buzz for all the wrong reasons. This year they stepped in it with an ad that suggesting a rich guy demands his perfectly beautiful wife to continuously workout to maintain her perfectly physique. The stock stumbled for a bit, but I wouldn’t be surprised if Peloton has fantastic end of year sales.
Or was it all a sneaky plot? At the end of the day, Peloton is a brand that found a way to successfully sell a piece of fitness equipment at a super-expensive price – despite the fact that this particular piece of fitness equipment exists in abundance on Planet Earth. Continue reading “With Further Ado #073: The Sounds of the Season”