Did you ever wonder about a brand and why that brand grabbed you? It may have been something about the business proposition, or it might have been the way that idea was communicated in the brand’s logo. So why don’t we kick things off with a column about logos?
My name’s Ed Catto and this is the first “With Further Ado”, my new column for Pop Culture Squad. I’m an entrepreneurial marketing guy and long-time comics fan. I’ve recently joined the faculty of Ithaca College were I teach business, with a focus on entrepreneurism, to MBAs and undergrads while I continue with my management & marketing consulting. In this column, I’ll be covering the crossroads of comics, entrepreneurial business and geek culture. I’m so happy you’re here.
Logos have long been an important part of the comic experience. The iconic Superman logo has been one of the most copied, and parodied, logos ever. But in a medium that’s about story as much as it is about art, a strong logo reinforces what a brand is while doing the necessary work of grabbing a customer’s attention and helping make the sale. Continue reading “With Further Ado #001: Logo-A-Gogo”