Back when I was knee-high to a grasshopper, from time to time my friends and I would gather in the schoolyard and call out the makes, models and years of the cars driving by. You could do that back then, as damn near every car had its own identity, its own look and style. They were so distinctive that I think we could have ID’ed most of these cars by their silhouettes, as though we were World War II Civil Defense car spotters.
Between The Great War and The Great Vietnam Fiasco, the concept of “style” was critical to our culture. Movie theaters weren’t simply big rooms with white sparkly screens – many were cathedrals of film designed to inspire you to appreciate the entirely of the moviegoing experience. Drug stores had soda fountains that were overrun with chrome-plated art deco machinery. Designers unleashed mountains of energy defining the environment shared by four generations, led by the brilliant Raymond Loewy, who created the look of cars, refrigerators and other household appliances, furniture, corporate logos and packaging, and airplanes. In fact, he teamed-up with President John F. Kennedy in 1962 to design Air Force One. Continue reading “Brainiac On Banjo #021: Raymond Loewy, Jony Ive, Bill Maher, and Stan Lee… by Mike Gold”