Tag: Ithaca College

With Further Ado #027: Pop-Up Pop Culture

Pop-Ups are one of the most fascinating, and most fun, trends in retail.  You know this concept even if you don’t think you know it.

There was a great disruption when American retail shifted from traditional downtown storefronts to malls. And more recently, disruptive retail shifts from malls to online shook it up again. As a result, the whole concept of zombie malls, those shambling, empty malls that serve as ominous monuments to the excess of the 80s, are frightening and tragic.

Today, even with the emphasis on online commerce, there’s another shift called Pop-Up retailing. At the core of it all, this term refers to the phenomenon of online retailers opening temporary retail stores to energize their brands and drive excitement for consumers.

The idea starts with the practice of setting up temporary retail establishments, but it certainly doesn’t end there.  Continue reading “With Further Ado #027: Pop-Up Pop Culture”

PopCultureSquad’s Ed Catto to Teach 1st Of Its Kind Comic Con Course

PopCultureSquad’s Ed Catto to Teach 1st Of Its Kind Comic Con Course

Our columnist Ed Catto is adding a new line to his resume: College Course Pioneer. The 2019 Spring semester at Ithaca College will be offering student the first course of its kind in the country: Creating and Promoting Ithacon. Students will help organize and promote Ithacon, the second-longest running comic convention in the nation!

Here’s the press release in full:  Continue reading “PopCultureSquad’s Ed Catto to Teach 1st Of Its Kind Comic Con Course”