Every several years I find a brand-new way to enunciate my firm belief that in order to sell more comic books, publishers should seek to produce better comic book stories and take their feet off of the stunt pedal. Well, it’s time once again to play that great all-American game, To Sell The Truth!

If you are in the habit of memorizing every word I have ever written (please stop that; you’ll hurt yourself!), doubtlessly you recall my ragging on and on about the stunt covers of the mid-1990s. Foil covers, bagged comics, holographic covers, 3D leather embossed covers… a whole lotta gimmicks were in vogue, each for nanoseconds. At least lenticular covers did some good – they taught a lot of people the meaning of the word “lenticular.”  Continue reading “Brainiac On Banjo #008: Fake Covers” →