“Diamonds on velvets on goldens on Vixen, on Comet and Cupid, on Donner and Blitzen, on up and away and afar and a go-go, escape from the weight of your corporate logo.” From Absolutely Free, written by Frank Zappa
One of the many things I’ve enjoyed in my career has been working with letterers, calligraphers, and designers. It’s artistic, it’s creative, and it’s a lot of fun. Having taken design at the prestigious School of the Art Institute of Chicago, I can fake knowing their language.
I had the privilege of working with a great many such artists, dating all the way back to my hippie days at the Chicago Seed watching the brilliant Lester Dore turn words into emotion-provoking art.
I first got to DC Comics back in 1976. They had just changed their name to “DC Comics”, and they decided to hire award-winning designer Milton Glaser to come up with their new corporate logo. It was their first in quite a while. When Batman started outselling Superman, there was talk n about changing the “Superman” part of the Superman/DC/National Comics bullet, or so I’m told. Instead, they decided on nothing and simply let the letters “DC” stand undressed for trade. Jenette Kahn hired Glaser to change all that. Continue reading “Brainiac On Banjo: Branding Ironic”











