Thank heaven for little girls / For little girls get / Bigger every day / Thank heaven for little girls / They grow up in / The most delightful way • Thank Heaven For Little Girls, written by Alan Jay Lerner and Frederick Loewe for the musical Gigi, 1958.
I was a wee child, a kitchen table conversation happened that, I gather, was not meant to include me. My sister, seven years my senior, was talking about some sort of a problem with body tenderness. My mother suggested perhaps she should use a training bra.
I was confused. I knew what a bra was, but I failed to understand the “training” part. As far as I could tell, breasts kinda grew all on their own and there was no need for coaching. I probably asked a lot of dumb questions, because, well, that’s what I do. I got a lot of blank stares. Hey, it was the mid-1950s; adults didn’t even admit to having bowel movements back then.
As I grew into my role as a hyper-involved pop culture historian, I came across various articles and resources that explained to me that “training bras” were sold to girls so that they might grow into the self-image of womanhood while they were awaiting the more physical image of womanhood. Like it or not, they were gonna become consumers and that was what the “training” part was all about.
According to JSTOR Daily, the period between 1921 and 1930 (when the middle class had a few bucks) clothing manufacturers started pushing age-and-gender specific clothing. In order to sell their phony-baloney products, they had to convince the customers that they really needed to buy that which they never knew they needed. That’s capitalism for you: we’ll talk you into overpaying for something you don’t need, and then sell you something else when you figure out you’ve been had. Continue reading “Brainiac On Banjo 078: Self-Image For Fun & Profit”