As the pandemic wreaked havoc on life and so many marketing promotions and businesses this past year, there was one retro-idea that gained traction: Drive-Ins.
I love Drive-Ins. We had two in my hometown growing up, and I have clear memories of seeing so many films there. When I became a parent, I took my girls to the Drive-In once a summer. We all had a ball. I don’t remember the movies all that well, although Tom Cruise’s War of the Worlds and an Austin Powers movie come to mind.
Before Covid, Pop-Ups were becoming a hot marketing tool. It seems as if so many of the ideas behind Pop-Ups just migrated to all the 2020 Drive-ins. And hey, as long as everyone was having fun and staying safe, it sounds good to me.
So it’s appropriate that the last book of 2020 I spotlight is all about a Drive-In: More Better Deals published by Mulholland Books. It’s from a favorite author, Joe R. Lansdale, and is another bumpy ride in a beat-up car on the back roads of noir fiction.
Many feel that Double Indemnity is the pinnacle of Film Noir. If you’re one of those folks, then this thriller, which has so many similarities, will lead you to inevitable and excruciatingly delicious, comparisons. Continue reading “With Further Ado #127: 2020 – The Year of the Drive-In ..?”
