Well, the latest season of NFL football is over. It has been quite the spectacle and veered closer into the Pop Culture atmosphere than it has in recent years. With the Kansas City Chiefs defeating the San Francisco 49ers 25-22 in overtime, there is no way you can say this season was not filled with drama.
Much of the added attention had to do with the intersection of music and sports with the very public romantic relationship between Kansas City Chiefs tight-end Travis Kelce and mega pop star Taylor Swift. Swift’s presence anywhere generates buzz, and this season, her travels to support her boyfriend and the camera time that she received on NFL broadcasts were the cause of a buzz that rivaled the rumble of a 747 on takeoff. A lot of the noise was generated by those same folks who were upset that a quarterback had an opinion and kneeled to protesting police brutality. For many of us, the apoplectic reaction to a woman attending a football game to support her romantic partner was gloriously rewarding karma.
The Super Bowl is the ultimate showcase for new advertisements and film trailer releases, and this year despite prices around seven million dollars for thirty second ads, plenty of companies and organizations plunked down their cash to try to ride the Taylor wave of football viewership. Let’s breakdown what we saw.
PSAs – Hit or Miss
There were a bunch of spots during the game that were not trying to sell anything at all. Some Public Service Announcements were well done, and some were head scratching to say the least. On the positive side, there was a body positivity ad sponsored by Dove and a couple of anti-bullying promos staring NFL players as well as a PSA calling attention to homelessness and another calling for people to stand up to hate. Continue reading “Super Bowl LVIII Reaction – Commercials and Trailers”