Tag: commercials

Super Bowl LVIII Reaction – Commercials and Trailers

Super Bowl LVIII Reaction – Commercials and Trailers

Well, the latest season of NFL football is over. It has been quite the spectacle and veered closer into the Pop Culture atmosphere than it has in recent years. With the Kansas City Chiefs defeating the San Francisco 49ers 25-22 in overtime, there is no way you can say this season was not filled with drama.

Travis Kelce and Taylor Swift. PHOTO: EZRA SHAW/GETTY

Much of the added attention had to do with the intersection of music and sports with the very public romantic relationship between Kansas City Chiefs tight-end Travis Kelce and mega pop star Taylor Swift. Swift’s presence anywhere generates buzz, and this season, her travels to support her boyfriend and the camera time that she received on NFL broadcasts were the cause of a buzz that rivaled the rumble of a 747 on takeoff. A lot of the noise was generated by those same folks who were upset that a quarterback had an opinion and kneeled to protesting police brutality. For many of us, the apoplectic reaction to a woman attending a football game to support her romantic partner was gloriously rewarding karma.

The Super Bowl is the ultimate showcase for new advertisements and film trailer releases, and this year despite prices around seven million dollars for thirty second ads, plenty of companies and organizations plunked down their cash to try to ride the Taylor wave of football viewership. Let’s breakdown what we saw.

PSAs – Hit or Miss

There were a bunch of spots during the game that were not trying to sell anything at all. Some Public Service Announcements were well done, and some were head scratching to say the least. On the positive side, there was a body positivity ad sponsored by Dove and a couple of anti-bullying promos staring NFL players as well as a PSA calling attention to homelessness and another calling for people to stand up to hate. Continue reading “Super Bowl LVIII Reaction – Commercials and Trailers”

With Further Ado #073: The Sounds of the Season

With Further Ado #073: The Sounds of the Season

Forget Rudolph, the Grinch and Frosty. I’m not here to talk about it It’s A Wonderful Life  or Hallmark Channel movies (even though my daughter-in-law loves them). Today I want to focus on Christmas Commercials.

It’s been a good yuletide season for ads. Although I’ve yet to see the famous Santa-on-a-Norelco-shaver spot (one of my all-time favorites), there’s been some engaging TV spots. Oh sure, they are all  promoting crass commercialism when we’re all really supposed to be thinking about peace, brotherhood and one very important baby born in a barn, but let’s focus on creativity, entrepreneurism and providing more than a few jobs. 

The Peloton TV spot got all the buzz for all the wrong reasons. This year they stepped in it with an ad that suggesting a rich guy demands his perfectly beautiful wife to continuously workout to maintain her perfectly physique. The stock stumbled for a bit, but I wouldn’t be surprised if Peloton has fantastic end of year sales.

Or was it all a sneaky plot? At the end of the day, Peloton is a brand that found a way to successfully sell a piece of fitness equipment  at a super-expensive price – despite the fact that this particular piece of fitness equipment exists in abundance on Planet Earth.   Continue reading “With Further Ado #073: The Sounds of the Season”