When it comes to the digital world, sometimes all those zeroes and ones just don’t add up. Let’s look at ComiXology, what I once considered to be a genuine revolutionary force in the medium.
In the history of paper publishing going all the way back to papyrus, it’s often been a crappy way to make a living. Oh, sure, some folks have been enormously successful, but on the same hand some folks win the lottery. Expenses are high and nobody knows what the market wants. Paper is getting hard to find (soon we will have to make a choice between having paper and having oxygen and trees), and places to buy the finished product have run thin. “Book browsing” and impulse purchases have become 21st Century rotary dial telephones.
We needed an alternative way to get comics. In 1981, Marvel Comics published Dazzler #1 and made it available only to the then-growing number of dedicated comic book stores, and that showed us there just might be life after the newsstands and candy shops. To make a long story short, around that same time I turned to theatrical producer Rick Obadiah and said “hey, you know, we could do this.” And that’s the shortest origin story for First Comics ever told.
Things went pretty well until the overwhelming number of distributors bellied up after exclusive distribution deals kicked in. As those distributors were coughing up blood, the “smaller publishers” (meaning just about everybody except Marvel and DC) started getting paid late, if at all. Again, I’m making a very long story short. Continue reading “Brainiac On Banjo: The ComiXology Kamikaze”