How’d it all go last night? Did you dance and party your brains out at the greatest event of the year? I hope there was a passionate midnight kiss involved. Or are you one of those folks who leaves “Amateur Night” to others and got cozy on your couch watching episodes of The Twilight Zone? I’m not judgey – both plans sound pretty great to me.
Either way, you probably need a little coffee to get going today, and that’s the focus of this week’s column.
Death Wish Coffee Co. is a small business from Saratoga Springs, N.Y., one of my favorite places in the world. Founder Mike Brown has been on a mission to create the world’s strongest coffee and to fuel coffee drinkers not only each morning, but wherever they go. You might think that the coffee market is oversaturated, or dominated by big companies. It might seem like there’s no room for new ideas, but this is innovative company has been rocking it. When they won Intuit’s “Small Business Big Game” competition in 2015, they were awarded a 30 second spot on the SuperBowl.
Brown and his team make a solid product with pride and strong ethics, and obviously have fun along the way. In my classes, I teach college students how magical things happen at the intersection of entrepreneurism and creativity. And that’s the case here.
By Odin, ‘tis Glorious!
One of the things Death Wish Coffee did was create a comic book. It’s called Odinforce and now it’s become a series. Deathwish is just about to publish the third issue! Continue reading “With Further Ado #075: Wake Up!”