It’s a big deal to have a balloon in the Macy’s Day Parade. When I was in brand management at Unilever, we worked to get Snuggle, the cuddy teddy bear mascot for Snuggle Fabric Softener, included in this wonderful event. It made for a few special Macy Day Parades.
There have been a bunch of corporate mascots included over the years (I’m looking at you, Poppin’ Fresh, you Pillsbury Doughboy!) This annual event generally has been very inclusive to comic characters too.
In fact, you could “Look! Up in the Sky” many times over the years to see the “first” superhero: Superman.
The last of son of Krypton actually had three incarnations with the Macy’s Day Parade. The first Superman balloon took to the skies in 1939. Superman’s first’s appearance was, of course, in April of 1938. It’s incredible to us today that a character could debut one year and become a giant balloon in one of the famous parades the very next year. Surprisingly, this balloon even preceded The Adventures of Superman radio show.
And as Superman was so new, it’s understandable that he looked a little “off-model”, a term that didn’t even exist all those Thanksgivings ago. Continue reading “With Further Ado #122: I Love A Parade”
