LAST WEEK’S COLUMN, focusing on the Absolut Vodka ad treasure trove that my cousin Mary bequeathed to me got so much traction that I wanted to run another installment.

Last week I briefly recapped TBWA’s long-running campaign that made Absolut the #1 vodka brand in the world, while charming the public for decades. In the first installment, we took a look at the Absolut ads that focused on artists. This week it’s the flip side of the coin. This time we’re all about the writers.

Admittedly that’s a tougher row to hoe. Writing styles aren’t nearly as visual as the work of the top artists of the day. Or are they? I think you’ll get a kick out of this round of ads too!