As one of the biggest entertainment machines in the US goes into it’s off season, we are left with a few very interesting film trailers to ponder and salivate over as necessary. We collected the most important trailers from Super Bowl LVII here. In terms of quantity, there have been other Super Bowls with more trailers and of more massive import. Overall, the quality we got here was pretty good.
Before we get into the trailers, I had one note about the commercial advertisement aspect of this Super Bowl. There is a concept that was utilized by a few advertisers in which the commercial acted as a teaser/redirect to the internet. Several commercials asked me to take my phone and scan a QR code, ostensibly from the TV, so that I would get more information on the website for the product. Some of the trailers were also taglined with “Watch the FULL TRAILER on the Internet now.” It is definitely a shift in entertainment consumption. In the past advertisers and television executives wanted the viewers to sit on their hands and keep their eyes glued to the tube.
Now that we are done with noticing the evolution of media consumption toward a more interactive model, let’s take a look at the trailers. We are focusiong on the movies that are fit into our wheelhouse here at PCS, and have listed them by release date:
Dungeons & Dragons: Honor Among Thieves
In theaters March 31, 2023
PCS Notes: This movie looks fun, but I am totally stoked about the Owlbear and the Gelatinous Cube.
Guardians of the Galaxy, Vol.3
In theaters May 5, 2023
PCS Notes: What a way for James Gunn to go out and leave the Marvel Cinematic Universe!!!!
Transformers: Rise of the Beasts
In theaters June 9, 2023
PCS Notes: Fans of this franchise have to be encouraged by this teaser. Also we think that Anthony Ramos is going to be amazing in this film.
In theaters June 16, 2023
PCS Notes: This is the trailer that has generated the most buzz. This long delayed movie with a problematic star is finally coming to theaters, and let’s be honest, it looks hella interesting. Above is the TV spot which elicited a collective gasp followed by raucous cheer from comic movie fans of certain age. We also recommend watching the Full Trailer. Personally, we are “super” excited for Sasha Calle’s Supergirl.
Indiana Jones and the Dial of Destiny
In theaters June 30, 2023
PCS Notes: Ford, Spielberg, Rhys-Davies all back for one final (hopefully) ride in one of the biggest movie franchises of all time. We have hopes for a good movie.
Overall, this was a solid slate of films. We are pretty excited for nerdy movies in the first half of 2023. There were a few other movie and TV show trailers during the Rihanna concert bookended by a football game. We linked to those below:
Fast X, Scream VI, 65, Air, Creed III